Case Study: Sears Grand - Why did it fail?
Note: Sears Grand doesn't exist anymore. The last store, in Rancho Cucamonga, California closed in mid-May 2021. So, once upon a time (well, uh, 2003), before Sears and Kmart merged, Sears wanted to expand with a new off-mall concept, (even at that point it was already kind of obvious that malls were on their way out). So, in October 2003, the first Sears Grand opened its doors, located in West Jordan, Utah. By 2005, there were 8 more Sears Grands (and they were actually really nice, even in 2021 they look just as nice as a 2018-build Target store). The first Sears Grand, in West Jordan, Utah ( Caldorwards4 on Wikipedia ) But by Spring 2005, SHC wanted to convert a bunch of Kmarts to freestanding Sears stores. So they launched Sears Essentials, which turned out to be a major flop (you can read about all that failure here). After they found out that that had failed, someone had the bright idea (I'm clearly being sarcastic here) to do the same thing a...