Case Study: The failure of Sears Essentials
Sears Essentials. Almost everybody that has an interest in retail knows what it is, or has at least heard of it. But despite Sears Holdings' attempts to make the new name stick, it never really did. Here's the story of the beginning of the end for Sears Holdings. To get started, here's a basic history of Sears Essentials. In 2005, the newly-formed Sears Holdings Corporation must've been under the impression that Kmart was the weaker brand (compared to Sears), so they decided to remodel about 50 Kmart stores into a new format called "Sears Essentials". Unfortunately, Sears Essentials turned out to be a miserable failure for the company and ultimately ended up killing many popular Kmart stores before they actually were in a position that they were unprofitable. Most Sears Essentials stores were gone by 2010, and any locations that made it past that point were converted back to Kmart in 2011 or early 2012. Kaylin Wilson sets up children's clothes in a...